Nofollow Stops Google Indexing Your Site
I posted about Google’s inhouse deadpool a couple of weeks back. Strangely though although I use one of the wordpress sitemap plugins to update mine accordingly Google stubbornly refused to index it. The reason?
Google appears not to add pages that include the rel=”nofollow” meta attribute by default.
I submitted the url manually more than a few times in case google was failing to pickup the sitemap for some reason. None caused the post to appear in Google search results. Then I went a bit deeper and analysed what parts of the post were different that would cause this. The only structural change to my posts I made where the existence of the nofollow meta attribute on external links referenced in the article.
Although I had introduced this a few posts earlier (chiefly to prevent the mass of links present in my Friday linkdump from downsizing my pagerank), I guess Google give it a few posts before such content starts ringing alarm bells. And I know PageRank has become less relevant now compared with search page ranking according to specific keywords, but I like fiddling with these things.
So I removed the nofollow attributes and resubmitted to Google. The result was immediate – #1 post for the ‘google deadpool’ query on Google.com. So don’t use nofollow within your post content.