— aleatory

Understanding Typography

I thought I knew what typography was about before. I mean, I never claimed to understand the need to appear obsessed over it. But in general, yeah sure, some types are easier to read than others. Some have a character of their own. Don’t choose comic sans. And a few other heuristics that steered you in a generally correct direction.

However as someone who takes a pretty guerilla approach to the matter I’ve never been exposed to anything approaching the Zeitgeist of typographic design. Now I can say Tim Brown’s talk at last year’s Build has succeeded in forcefully injecting me with the importance – and centrality – of typography in modern web design.

If you haven’t already, I’d recommend taking the half an hour to listen in:

Tim Brown – More Perfect Typography from Build on Vimeo.

One of the two external links Brown provides goes further into how basic characteristics of type can influence the wider design.

  1. iodivyavala says: 3 November 20151:00 am

    Incredibly enlightening, looking forwards to returning.

  2. Ashish says: 19 December 201512:50 pm

    I think that Lobster would be a great addition to this list, or maybe the seueql. It’s available for free through font squirrel. There is also a Lobster Two, but I’ve yet to take a really good look at it.

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