Google: Knowledge Graph Vs Company Philosophy
We may be the only people in the world who can say our goal is to have people leave our website as quickly as possible.
Google Company Philosophy, Ten things we know to be true
With the launch of the ‘knowledge graph’ and the subsequent decrease of outbound links as a percentage of the total on Google search result page, is this still their stated goal?
Granted the two concepts are not necessarily mutually exclusive, but it is difficult to see in the general case how a user who starts off with a single query does not spend more time on Google.com if they are encouraged to view more search pages than they would have done otherwise.