How perceptions of Being Bigger may not always play out in reality.
First Mover Advantage. A popular adage in this era of perennial web startups. Equally as strong has been the thought that established players – the big fish – can simply move in on the small fry’s niche patch and bring it to the mass market – the Free Rider effect.
Groupon is arguably a case in point. Out of nowhere the young gun from Chicago has been described as the world’s fastest growing company and a $6bn gamble, only for such heavyweights as Google and Facebook to begin to muscle in on it’s coupon territory, sensing their already huge ecosystems will at least make the new guy irrelevant.
This is the textbook case. What happens when the innovator is somewhat higher up the foodchain? We may be about to find out.
Continue reading ‘First Mover Advantage: When Copycat Doesn’t Work’

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